Media Presentations

Panelist: Small Station Success Stories: Best Practices from Top Performers
NPR Super Regional Conference

Pittsburgh, PA     October 2016

Do you ever wonder why some small stations thrive and other just survive? Is it just great demographics for public radio or is there something more? We invite you to find out, as we focus on some of public radio’s best small station managers. What is in their “secret sauce” that makes these stations outperform all others? Join us for this entertaining session and find out why.

Panelist: Steal These Ideas: Building Audience on Digital
PRPD Content Conference

Phoenix, AZ     September 2016

In this session, we’ll hear from stations that are having above-average success and figure out what they are doing right. You’ll see examples from stations that lead in overall growth, audience engagement, and on-demand usage based on a blind data sort by NPR Digital Services. One of the key threads that runs through each example is the importance of good content management and strategic focus.

Presenter: Programming Strategies for Your New or Stuck Podcast
Podcast Movement

Chicago, IL    July 2016

You need to have a plan to successfully develop and plan your content. From 'just three guys sitting around talking film' to narratives, interviews, journalism and storytelling, your podcast needs structure to build consistency to build audience. I laid out the way to a destination of strong production and gave the crowd of attendees tools to get started.

Presenter: How to Produce Content that People Will Actually Listen To   
Panelist: Broadcast vs. Podcast
Podcast Movement

Fort Worth, TX     August 2015

The beauty of podcasting is that anyone can do it. The problem with podcasting is that anyone can do it. There are a LOT of podcasts out there. How do you produce content that stands out and gains fans? What program elements make for strong programming? How should you structure your podcast to keep your listeners listening?

Radio content has been incredibly successful as re-purposed content in the form of podcasts. How has the radio industry adapted because of the increased popularity of podcast? What can radio hosts do to optimize their show for on-demand mediums? How are some companies actually re-purposing their content in the other direction, turning podcasts into terrestrial radio shows?

Presenter: How to Produce Content that Doesn’t Suck    
PGH PodCamp

Pittsburgh, PA     November 2014

What content elements you need in your podcast to make it successful; and how to approach public radio people about working with you or distributing your content.

Projects

smashingcars creations
September 2003 to current

smashingcars creations is a business outlet for my love of crafting (and running businesses).  I’ve participated in and helped organize many juried craft fairs over the years and mostly glitter and glue gun on the weekends now outside of my printable business on Etsy.

Old Signs are Neat
2007 to 2010ish

I became obsessed with old business signs and have over 150 photos of vintage and cool signs from the Midwest and Colorado. For a spell I submitted them to the website Roadside Peek, dedicated to preserving the Golden Age of outdoor advertising.

The Freesound Project
November 2006 to 2008

I don't get out to record things as much as I'd like to these days now that I am a General Manager, but previously I did a smattering of sound recordings around Chicago. There have been nearly 10,000 downloads of my files on The Freesound Project. Here's two:

Sonic IDs
WBEZ 2008-2010

I produced and directed the production of freelancers & volunteers, of over 125 Soundmarks (Sonic IDs - short sense of place audio postcards) for WBEZ (Chicago Public Radio).  Here's a sampling of a couple I did:

Mint Boutique, LLC                                      
November 2004 to July 2006 (sold business)

While working full-time at WBEZ, I designed, founded and independently managed Chicago’s first all-local, all-handmade items boutique, Mint.

I was responsible for all design, strategy, management and operations of this brick-and-mortar store including artist selection and contracting, all finances including budgeting, loans and accounting, customer service, store set up and display, website creation and management, brand establishment, marketing and promotions, employee hiring and management, public relations and event planning.

I received local and national media attention for this concept and execution in outlets such as The Chicago Tribune, The Chicago Sun Times, ABC-7 Chicago, Lucky Magazine, Daily Candy and more.

I successfully marketed and sold Mint Boutique, LLC in July 2006 walking away with not a penny of loss from the venture.